Overview
Our Order Policy provides guidance on what types of content are allowed. When placing an order, each advertisement is reviewed against this policy.
The advert review process
The Bundr review system relies primarily on our employees to check ads against our order policy. This happens after submitting an ad, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “For Assessment”. Additionally, ads will be reviewed again by the connected Social Channels, including after they are live.
What is reviewed?
Our ad review employees review ads for violation of our Order Policy. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.
Outcome of review
If a violation is found at any point in the review process, the ad will be rejected. Reason of rejection can be found in the Order Detail page.
Re-review of ads
Ads remain subject to review and re-review at all times, and may be rejected for violation of our policies at any time. It is your responsibility to understand and comply with our Order Policy.
Further enforcement
Beyond enforcing our policies on individual ads, violation of our terms and policies may result in further enforcement actions, such as disabling your account.
What to do if your ad is rejected?
You may create a new ad or revise your ad to comply with our Order Policy. Submitted revised ads will be reviewed again by our ads review system.
Prohibited content
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Community Standards
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Illegal products or services
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Discriminatory practices
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Tobacco and related products
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Drug and drug-related products
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Unsafe supplements
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Weapons, ammunition, or explosives
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Adult products or services
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Adult content
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Third-party infringement
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Sensational content
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Personal Attributes
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Misinformation
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Controversial content
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Non-functional landing page
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Cheating and deceitful practices
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Grammar and profanity
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Non-existent functionality
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Personal health
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Payday loans, payslip advances and bail bonds
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Multi-level marketing
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Penny auctions
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Misleading claims
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Low-quality or disruptive content
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Spyware or malware
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Automatic animation
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Unacceptable business practices
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Circumventing systems
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Prohibited financial products and services
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Sale of body parts
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Vaccine Discouragement
Adverts must not violate our connected Social Networks Community Standards.
Adverts must not constitute, facilitate, or promote illegal products, services, or activities. Adverts targeted to minors must not promote products, services or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporisers or any other products that simulate smoking.
Ads must not promote the sale or use of illegal, prescription or recreational drugs.
Adverts must not promote the sale or use of unsafe supplements, as determined by Bundr at its sole discretion.
Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.
Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, such as contraception and family planning, must be targeted to people aged 18 and older, and must not focus on sexual pleasure.
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights.
Ads must not contain shocking, sensational, inflammatory, or excessively violent content.
Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.
Bundr prohibits ads that include claims debunked by third-party fact-checkers or, in certain circumstances, claims debunked by organisations with particular expertise.
Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.
Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.
Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.
Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.
Ads must not contain images that portray non-existent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself
Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.
Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someone's expenses until their next payday. Short-term loan refers to a loan of 90 days or less.
Adverts promoting income opportunities must fully describe the associated product or business model and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.
Ads may not promote penny auctions, bidding fee auctions or other similar business models.
Ads must not contain deceptive, false, or misleading claims, such as those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.
Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.
Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.
Ads must not contain audio or flash animation that plays automatically without a person interacting with it.
Ads must not promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.
Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.
Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.
Ads must not promote the sale of human body parts or fluids.
Ads must not discourage people from vaccination or advocate against vaccines.
Restricted Content
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Alcohol
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Dating
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Online gambling and gaming
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Online pharmacies
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Promotion of over-the-counter medicines
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Subscription services
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Financial and insurance products and services
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Ads about social issues, elections, or politics
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Cryptocurrency products and services
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Drug and alcohol addiction treatment
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Cosmetic procedures and weight loss
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Social casino games
Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Bundr's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including, but not limited to, Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen.
Ads for dating services are only allowed with prior written permission.
Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorised advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.
Adverts must not promote the sale of prescription pharmaceuticals. Adverts for online and offline pharmacies are only permitted with prior written permission.
Ads that promote over-the-counter medicines must comply with all applicable local laws, required, or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws.
Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.
Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person's financial information, including credit card information.
Advertisers can run ads about social issues, elections, or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by Bundr. Where appropriate, Bundr may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting.
Ads may not promote cryptocurrency trading or related products and services without prior written permission.
Bundr requires advertisers who wish to run addiction treatment ads targeting the US to be certified with LegitScript, and request Bundr for permission to advertise.
Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups and crisis hotlines for those in recovery or who are seeking information about addiction treatment.
Advertisers can apply for certification with LegitScript here.
Ads marketing weight loss products and services must be targeted to people aged 18 or older. Ads marketing cosmetic surgeries and procedures must be targeted to people aged 18 or older.
Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or money's worth, are only allowed if they are targeted to people 18 years or older.
Video Ads
Video ads and other dynamic ad types must comply with all of the rules listed in this Order Policy, as well as the policies below:
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Disruptive content
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Entertainment-related restrictions
- Drug and alcohol use
- Adult content
- Profanity
- Violence and gore
Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.
Targeting
You must not use targeting options to discriminate against, harass, provoke, or disparage users, or to engage in predatory advertising practices.
Positioning
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Relevance
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Accuracy
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Related landing pages
All advert components, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.
Adverts must clearly represent the company, product, service, or brand that is being advertised.
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
Lead adverts
Advertisers must not create lead ads questions to request the following types of information without our prior written permission.
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Account numbers
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Criminal history
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Financial information
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Government-issued identifiers
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Health information
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Insurance information
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Political affiliation
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Race or ethnicity
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Religion
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Sexual orientation
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Prefill questions
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Trade union membership
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Usernames or passwords
Adverts must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission.
Adverts must not request information regarding criminal or arrest history without our prior permission.
Adverts must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.
Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission.
Adverts must not request health information, including information on physical health, mental health, medical treatments, medical conditions, or disabilities, without our prior permission.
Adverts must not request insurance information, including current insurance policy numbers, without our prior permission.
Ads must not request information regarding political affiliation.
Adverts must not request information regarding the race or ethnicity without our prior permission.
Adverts must not request information regarding religion or philosophical beliefs without our prior permission.
Adverts must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
Ads must not request the same or substantially similar information that you could use a prefill question to request.
Adverts must not request information regarding trade union membership status without our prior permission.
Adverts must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission.
Things you should know
- The Order Policy applies to (1) adverts and commercial content served by or purchased through Bundr, on or off the Bundr services, including orders purchased under AAAA/IAB Standard Terms and Conditions, (2) adverts on Instagram. Your use of Bundr’s products and services is part of our user agreement. You may be subject to additional terms or guidelines when you use our connected Social Channels.
- Advertisers are responsible to understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of adverts you have placed and termination of your account.
- We do not use sensitive personal data for advert targeting. Topics you choose for targeting your advert don't reflect the personal beliefs, characteristics or values of the people who use our connected Social Channels.
- If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate supplier accounts. You must not change the advertiser or client associated with an established supplier account; set up a new account. You are responsible for ensuring that each advertiser complies with this Order Policy.
- We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our Members or that promote content, services or activities, contrary to our competitive position, interests or advertising philosophy.
- For policies that require prior written permission, Bundr and it’s affiliates may grant these permissions.
- This Order Policy is subject to change at any time without notice.
Permissions
Written permissions can be requested by mailing our request team.