Legal Center

Welcome to Bundr's Legal Center where you can find all current terms and policies pertaining to the use of Bundr services.

Order Policy


Our Order Policy provides guidance on what types of content are allowed. When placing an order, each advertisement is reviewed against this policy.

The advert review process

The Bundr review system relies primarily on our employees to check ads against our order policy. This happens after submitting an ad, and is typically completed within 24 hours, although it may take longer in some cases. During this review, the status of the ad will be “For Assessment”. Additionally, ads will be reviewed again by the connected Social Channels, including after they are live.

What is reviewed?

Our ad review employees review ads for violation of our Order Policy. This review process may include the specific components of an ad, such as images, video, text and targeting information, as well as an ad’s associated landing page or other destinations, among other information.

Outcome of review

If a violation is found at any point in the review process, the ad will be rejected. Reason of rejection can be found in the Order Detail page.

Re-review of ads

Ads remain subject to review and re-review at all times, and may be rejected for violation of our policies at any time. It is your responsibility to understand and comply with our Order Policy.

Further enforcement

Beyond enforcing our policies on individual ads, violation of our terms and policies may result in further enforcement actions, such as disabling your account.

What to do if your ad is rejected?

You may create a new ad or revise your ad to comply with our Order Policy. Submitted revised ads will be reviewed again by our ads review system.

Prohibited content

  1. Community Standards

  2. Adverts must not violate our connected Social Networks Community Standards.

  3. Illegal products or services

  4. Adverts must not constitute, facilitate, or promote illegal products, services, or activities. Adverts targeted to minors must not promote products, services or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

  5. Discriminatory practices

  6. Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, colour, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.

  7. Tobacco and related products

  8. Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporisers or any other products that simulate smoking.

  9. Drug and drug-related products

  10. Ads must not promote the sale or use of illegal, prescription or recreational drugs.

  11. Unsafe supplements

  12. Adverts must not promote the sale or use of unsafe supplements, as determined by Bundr at its sole discretion.

  13. Weapons, ammunition, or explosives

  14. Ads must not promote the sale or use of weapons, ammunition, or explosives. This includes ads for weapon modification accessories.

  15. Adult products or services

  16. Ads must not promote the sale or use of adult products or services. Ads promoting sexual and reproductive health products or services, such as contraception and family planning, must be targeted to people aged 18 and older, and must not focus on sexual pleasure.

  17. Adult content

  18. Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.

    Ads that assert or imply the ability to meet someone, connect with them or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.

  19. Third-party infringement

  20. Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights.

  21. Sensational content

  22. Ads must not contain shocking, sensational, inflammatory, or excessively violent content.

  23. Personal Attributes

  24. Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, voting status, membership in a trade union, criminal record, or name.

  25. Misinformation

  26. Bundr prohibits ads that include claims debunked by third-party fact-checkers or, in certain circumstances, claims debunked by organisations with particular expertise.

  27. Controversial content

  28. Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.

  29. Non-functional landing page

  30. Adverts must not direct people to non-functional landing pages. This includes landing page content that interferes with a person's ability to navigate away from the page.

  31. Cheating and deceitful practices

  32. Ads may not promote products or services that are designed to enable a user to engage in cheating or deceitful practices.

  33. Grammar and profanity

  34. Ads must not contain profanity or bad grammar and punctuation. Symbols, numbers, and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

  35. Non-existent functionality

  36. Ads must not contain images that portray non-existent functionality. This includes imagery that replicates play buttons, notifications, or checkboxes, as well as ads containing features that do not work, such as multiple-choice options in the ad creative itself

  37. Personal health

  38. Ads must not contain "before-and-after" images or images that contain unexpected or unlikely results. Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss or other health-related products.

  39. Payday loans, payslip advances and bail bonds

  40. Ads may not promote payday loans, payslip advances, bail bonds or any short-term loans intended to cover someone's expenses until their next payday. Short-term loan refers to a loan of 90 days or less.

  41. Multi-level marketing

  42. Adverts promoting income opportunities must fully describe the associated product or business model and must not promote business models offering quick compensation for little investment, including multi-level marketing opportunities.

  43. Penny auctions

  44. Ads may not promote penny auctions, bidding fee auctions or other similar business models.

  45. Misleading claims

  46. Ads must not contain deceptive, false, or misleading claims, such as those relating to the effectiveness or characteristics of a product or service, including misleading health, employment or weight-loss claims that set unrealistic expectations for users.

  47. Low-quality or disruptive content

  48. Ads must not contain content leading to external landing pages that provide an unexpected or disruptive experience. This includes misleading ad positioning, such as overly sensationalised headlines, and leading people to landing pages that contain minimal original content and a majority of unrelated or low-quality ad content.

  49. Spyware or malware

  50. Adverts must not contain spyware, malware or any software that results in an unexpected or deceptive experience. This includes links to sites containing these products.

  51. Automatic animation

  52. Ads must not contain audio or flash animation that plays automatically without a person interacting with it.

  53. Unacceptable business practices

  54. Ads must not promote products, services, schemes, or offers using deceptive or misleading practices, including those meant to scam people out of money or personal information.

  55. Circumventing systems

  56. Ads must not use tactics that are intended to circumvent our ad review process or other enforcement systems. This includes techniques that attempt to disguise the ad's content or destination page.

  57. Prohibited financial products and services

  58. Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

  59. Sale of body parts

  60. Ads must not promote the sale of human body parts or fluids.

  61. Vaccine Discouragement

  62. Ads must not discourage people from vaccination or advocate against vaccines.

Restricted Content

  1. Alcohol

  2. Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with Bundr's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, including, but not limited to, Afghanistan, Brunei, Bangladesh, Egypt, Gambia, Kuwait, Libya, Lithuania, Norway, Pakistan, Russia, Saudi Arabia, Thailand, Turkey, United Arab Emirates and Yemen.

  3. Dating

  4. Ads for dating services are only allowed with prior written permission.

  5. Online gambling and gaming

  6. Ads that promote online gambling, and gaming where anything of monetary value (including cash or digital/virtual currencies, e.g. bitcoin) is required to play and anything of monetary value forms part of the prize, are only allowed with our prior written permission. This includes games where purchases are required to continue game play and/or provide advantage in winning prizes, in cases where the prize is of monetary value. Authorised advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.

  7. Online pharmacies

  8. Adverts must not promote the sale of prescription pharmaceuticals. Adverts for online and offline pharmacies are only permitted with prior written permission.

  9. Promotion of over-the-counter medicines

  10. Ads that promote over-the-counter medicines must comply with all applicable local laws, required, or established industry codes, guidelines, licences and approvals, and include age and country targeting criteria consistent with applicable local laws.

  11. Subscription services

  12. Adverts for subscription services or that promote products or services that include negative options, automatic renewal, free-to-pay conversion billing products or mobile marketing are subject to our subscription services requirements.

  13. Financial and insurance products and services

  14. Ads promoting credit card applications or financial services with accredited institutions must clearly provide sufficient disclosure regarding associated fees, including APR percentages, transaction fees, interest rates and the physical address of the entity offering the product within the ad's landing page. Ads promoting credit cards, loans or insurance services must be targeted to people aged 18 or above. Ads promoting credit cards, loans or insurance services must not directly request the input of a person's financial information, including credit card information.

  15. Ads about social issues, elections, or politics

  16. Advertisers can run ads about social issues, elections, or politics, provided that the advertiser complies with all applicable laws and the authorisation process required by Bundr. Where appropriate, Bundr may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited in specific regions ahead of voting.

  17. Cryptocurrency products and services

  18. Ads may not promote cryptocurrency trading or related products and services without prior written permission.

  19. Drug and alcohol addiction treatment

  20. Bundr requires advertisers who wish to run addiction treatment ads targeting the US to be certified with LegitScript, and request Bundr for permission to advertise.

    Addiction treatment ads include, but are not limited to: Clinical addiction treatment services or websites providing information about in-person treatment, online and in-person support groups and crisis hotlines for those in recovery or who are seeking information about addiction treatment.

    Advertisers can apply for certification with LegitScript here.

  21. Cosmetic procedures and weight loss

  22. Ads marketing weight loss products and services must be targeted to people aged 18 or older. Ads marketing cosmetic surgeries and procedures must be targeted to people aged 18 or older.

  23. Social casino games

  24. Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc.) where there is no opportunity to win money or money's worth, are only allowed if they are targeted to people 18 years or older.

Video Ads

Video ads and other dynamic ad types must comply with all of the rules listed in this Order Policy, as well as the policies below:

  1. Disruptive content

  2. Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.

  3. Entertainment-related restrictions

    1. Drug and alcohol use
    2. Adult content
    3. Profanity
    4. Violence and gore


You must not use targeting options to discriminate against, harass, provoke, or disparage users, or to engage in predatory advertising practices.


  1. Relevance

  2. All advert components, including any text, images, or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.

  3. Accuracy

  4. Adverts must clearly represent the company, product, service, or brand that is being advertised.

  5. Related landing pages

  6. The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.

Lead adverts

Advertisers must not create lead ads questions to request the following types of information without our prior written permission.

  1. Account numbers

  2. Adverts must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission.

  3. Criminal history

  4. Adverts must not request information regarding criminal or arrest history without our prior permission.

  5. Financial information

  6. Adverts must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.

  7. Government-issued identifiers

  8. Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission.

  9. Health information

  10. Adverts must not request health information, including information on physical health, mental health, medical treatments, medical conditions, or disabilities, without our prior permission.

  11. Insurance information

  12. Adverts must not request insurance information, including current insurance policy numbers, without our prior permission.

  13. Political affiliation

  14. Ads must not request information regarding political affiliation.

  15. Race or ethnicity

  16. Adverts must not request information regarding the race or ethnicity without our prior permission.

  17. Religion

  18. Adverts must not request information regarding religion or philosophical beliefs without our prior permission.

  19. Sexual orientation

  20. Adverts must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.

  21. Prefill questions

  22. Ads must not request the same or substantially similar information that you could use a prefill question to request.

  23. Trade union membership

  24. Adverts must not request information regarding trade union membership status without our prior permission.

  25. Usernames or passwords

  26. Adverts must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission.

Things you should know

  1. The Order Policy applies to (1) adverts and commercial content served by or purchased through Bundr, on or off the Bundr services, including orders purchased under AAAA/IAB Standard Terms and Conditions, (2) adverts on Instagram. Your use of Bundr’s products and services is part of our user agreement. You may be subject to additional terms or guidelines when you use our connected Social Channels.
  2. Advertisers are responsible to understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of adverts you have placed and termination of your account.
  3. We do not use sensitive personal data for advert targeting. Topics you choose for targeting your advert don't reflect the personal beliefs, characteristics or values of the people who use our connected Social Channels.
  4. If you are managing ads on behalf of other advertisers, each advertiser or client must be managed through separate supplier accounts. You must not change the advertiser or client associated with an established supplier account; set up a new account. You are responsible for ensuring that each advertiser complies with this Order Policy.
  5. We reserve the right to reject, approve or remove any ad for any reason, in our sole discretion, including ads that negatively affect our relationship with our Members or that promote content, services or activities, contrary to our competitive position, interests or advertising philosophy.
  6. For policies that require prior written permission, Bundr and it’s affiliates may grant these permissions.
  7. This Order Policy is subject to change at any time without notice.


Written permissions can be requested by mailing our request team.